design innovation Lab
Traditionally, handicraft designs evolved through the interaction of artisans and customers. With rapid urbanisation, there is an increasing socio-cultural disconnect between them and crafts produced today often do not have relevance and functionality for the current-day consumer. Through the Design lnnovation Lab, Craftizen aims to bring together artisans and designers to collaborate on market-driven design development. Further, the focus is on benefiting handicrafts that have not evolved adequately with changing trends and market preferences.